So the other day I was reading an article online about Bratz Dolls (my daughter has one and the headline--Are Bratz Dolls Too Sexy?--caught my attention!). I've heard most of these observations about the Bratz dolls in other places before now, so it was a quote about the American Girl dolls and accessories, on page 2 of the article, that I found most interesting.
American Girl recently introduced a line of bath and body products for little girls (ages 8 and up). Sharon Lamb, one of the authors quoted in this article, says that selling lotion with these dolls "sends a message...telling girls that lotion is something they need. 'And girls don’t need to be self-conscious about needing soft skin at 7 years old,' says Lamb" (a psychology professor and author of Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes).
My daughter is almost 9, right in the "tween" age group that would be using these products and, I guess, buying into their "marketing messages." She also gets dry skin sometimes, which I've treated by giving her lotion. I really thought, on several occasions, that she needed lotion! What I'm puzzled by is the idea that encouraging my child to use a certain kind of product to take care of her skin is sending a "sexual message" to her. Does anyone else wonder what's going on here??